This pandemic has taken a huge toll on traditional businesses.
Bankruptcy for big businesses meant cutbacks on employees and closing thousands of store locations permanently.
Small businesses took and even bigger toll.
According to Market Watch, “15,742 businesses listed on Yelp permanently closed between June 15 and July 10” in 2020 directly due to the pandemic.
These closures and layoffs represent more than just business issues — these are employees and business owners with families to support.
But for those of us in the digital world, many of us have actually done 5x our normal levels of business!
And it is no wonder why.
Digital Nomads are already accustom to working from home. I carry my backpack, laptop and charging cord everywhere I go. It is a part of me. I have a large office in a corporate building, but the reality is, that backpack IS my office. Where it is, I can work.
So when companies started to send everyone home to work, and teams were stressed, digital entrepreneurs settled right in to our comfy spots.
Home is Where the WiFi Is
And if you are not already part of the digital business movement — hop on in the bandwagon! We’ve been waiting for you.
Remember when Amazon was mostly just a college book reseller? Remember when they were just a way to save a couple hundred bucks each semester?
Amazon slowly built up, and took over, online retail. Jeff Bezo is the ultimate digital entrepreneur and was posed to rise in the pandemic.
“Amazon doubled its profit during a pandemic Despite spending the entirety of its quarterly operating income.”
But what if you are one of those brink and mortar type businesses that was not already in position?
Can a Brink & Mortar Business Pivot to Online?
Jay Holman, a fellow BeeKonnected Qualified Founding Affiliate, teaches communication and relationships through partner dancing in his day to day career. Traditionally, this coaching was done face-to-face, locally, in a studio, but the pandemic changed all of that.
The pandemic was a hard hit, both presonally and professionally. “As a chameleon myself, a social butterfly, I lost myself.”
But he made a critical pivot early on to use Zoom, a webinar and videoconferencing application online that allows the use of visual, face-to-face communication, screen sharing and more.
Knee cap to knee cap — to Zoom
Now he is able to coach people outside the local area and on a global scale.
Through the use of this webinar platform, Jay has seen meetings transform the coaching model from 15 people in a brick and mortar building upwards to 5,500 on a Zoom call!
And he wasn’t the only one!
The BBC reports the use of Zoom’s videoconferencing “software jumped 30-fold in April, as the coronavirus pandemic forced millions to work, learn and socialize remotely.
At its peak, the firm counted more than 300 million daily participants in virtual meetings, while paying customers have more than tripled.”
Many still see these different online conferencing models as inpersonal, but Mr. Holman has been trying to get communities to understand that these online conversations can be “high touch and intimate”.
At first he “felt like I was serving people at a deli. It was all about the numbers. I was listening to the sea of opinions of what I should do, but at some point, I had to be the author of my own life. I had to learn things online when we are in the misinformation age, not the information age.”
“Where is the quality?”
There are some learning curves that you can expect in your pivot to online meetings versus in person meetings.
For Jay’s birthday, he ordered a green screen to get the professional background appearance. But his biggest lessons learned were the transfer of deeply connecting through a screen.
How to Deeply Connect During Online Meetings
BeeKonnected Member, Jay Holman, provides his personal tips on how to increase “high touch and intimacy” on your online videoconferencing meetings to create deep connections in your business meetings.
- Choose Ideal Participants: Look for the battery chargers in your life, not the not the battery drainers. This is where BeeKonnected was able to really play a part. Jay says that “in the digital world, you have that capability that is not available in the brick and mortar world of really getting to choose who you are going to work with and the capability to fire the clients you don’t want to work with because your client pool is larger.” Describe your ideal client in detail. Work with those that align closely with your personality. These people will charge your battery daily and make you excited to work in a new way online.
- Authenticity Matters: Being authentic with oneself and your own personality. Be you! We hear this all the time in so many ways, but it can be hard when we turnoff a client or potential client with our genuine selves. But the reality is that your authentic self will attract more people similar to you that will be excited to work with you with very little explaining. Be authentic to attract ideal clients and to create instant intimacy and understanding in your working relationships.
- Positive Attitude: You get to choose to be happy and have a positive attitude. Not everyone is going to have their mic on or know how to switch screens with these online platforms. Choose to be happy and understanding. Choose to decide that online is a great way to work, especially when so many don’t have an option right now.
- Verbiage: You get to choose the unique words that you use. Like above, you can choose words that represent positive attitude. You can choose vocabulary that expresses who you uniquely are as a person. You can choose words of gratitude and understanding.
- Listen: You have two ears and one mouth to listen twice as much as you talk. This is universal to online and in person interactions, but they become even more important in videoconferencing to create the high touch that the person on the other side feels listened to, heard and doesn’t get bored with the interaction. Mr. Holman left us with “be interested, not interesting.” This concept will take a lot of the preasure off your shoulders to perform and create an environment that is easier to be authentic.
Will you pivot in 2020 while Covid-19 creates choas in the traditional, brick and mortar, face-to-face business models?
Will you pivot?
Will 2020 be the best year you have ever had in business?
How will you become a Digital Entrepreneur?
Let us know how you have been able to pivot and succeed in the comments below!